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Module 3 Master Training GuideClick Here
Lesson 3 – Auxiliary NotesClick Here
Q&A NotesClick Here
Q&A AuxiliaryClick Here
List Authority ChecklistClick Here
Master Landing Page CheatsheetClick Here
Webinar LP – Script for Replay PageClick Here

Extra Training Q&A

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Q&A

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Landing Page - Why You Need One
Step 1: Create a Webinar Landing Page
There are many types of landing pages, and they each serve a different purpose. This landing page is designed to rapidly attract a target market with a headline and powerful title, provide the benefits of attending, and give them a strong reason why they need to be there. You will highlight the pain points they are experiencing and that you will resolve on the call.

The goal of this is to capture leads – so that if you have future webinars you can invite them to those as well and build a list.

If you send directly to the webinar platform, you won’t be able to easily communicate to them beyond that one webinar, unless you get complex integrating software which is often difficult to setup.

Having said that though, if you at least make the webinar attendees register, and don’t have the band width or resources to get a landing page going right away, it is better than nothing to at least have them in the webinar system and you can manually deal with it later, and understand that the optimum method is landing page to webinar registration.

Step 2: Webinar LP Sample Designs

Step 3: Webinar Copy
he key to the success of a webinar landing page page depends on good copy and no way out except to opt-in or leave.

Things to do when creating an effective webinar landing page

> Headlines and sub headlines and bolded text to create an easy-to-follow visual hierarchy

> The headline must convey a clear benefit to the visitor

> A contrasting color CTA makes it easy for visitors to see it and convert on the form

> Shorter paragraphs and bullet points make this text easier to read and digest

> Bulleted copy tells people exactly what they’ll learn in the webinar without overwhelming them with blocks of text

> Bulleted text make biographies easy to read, and tout the authority of the speakers rapidly

> A benefit summary tells visitors exactly what they’ll gain by joining the webinar

> A CTA is written in first person. “Instead of “Claim Your Spot” it reads “Claim My Spot.”

> Question sub-headlines help to engage the reader

> The word “Free” takes advantage of our desire to get something valuable for nothing

Make sure you have all of these elements and you are sure to get a good percent of people that want to register.

Step 3: Webinar Copy
he key to the success of a webinar landing page page depends on good copy and no way out except to opt-in or leave.

Things to do when creating an effective webinar landing page

> Headlines and sub headlines and bolded text to create an easy-to-follow visual hierarchy

> The headline must convey a clear benefit to the visitor

> A contrasting color CTA makes it easy for visitors to see it and convert on the form

> Shorter paragraphs and bullet points make this text easier to read and digest

> Bulleted copy tells people exactly what they’ll learn in the webinar without overwhelming them with blocks of text

> Bulleted text make biographies easy to read, and tout the authority of the speakers rapidly

> A benefit summary tells visitors exactly what they’ll gain by joining the webinar

> A CTA is written in first person. “Instead of “Claim Your Spot” it reads “Claim My Spot.”

> Question sub-headlines help to engage the reader

> The word “Free” takes advantage of our desire to get something valuable for nothing

Make sure you have all of these elements and you are sure to get a good percent of people that want to register.

Recommended Webinar Software:

Recommended Autoresponders:

Beginner

Advanced

Integrated with Landing Page

Hosting for Websites:

If you don’t have a hosting provider for your sites – here is who we use. Reliable, great support and great cost. Select the middle option – about $5 per month.

Bonus programs to review:

Million Dollar Copywriting

PASSWORD: SUCCESS

This content is for your added benefit and isn’t part of this program. Everyone should have a landing page when they start to build a business. If you’ll recall it was the first thing I did in my business – before I made money, before I had a website, and before I had a product. The reason is without a list you have nobody to sell to or create a community of know, like, trust and buy. A reminder we can build this page for you – and set up your branding, site, and email marketing campaign. Details are located here: www.ALandingPage.com

Step 1 - Create a Master Landing Page

This is one of our signature program offerings – if you are interested in having our company help you with this – go here to find out more – www.ALandingPage.com

In general, technology has changed the way we capture data. Historically this was done by personal connection, and then putting into a rolodex or PC based software such as ACT, Goldmine or Maximizer. However this was time consuming, and still didn’t provide us with permission to email in bulk many messages that would assist in the building of a relationship that is personalized and done automatically. 

Now with a landing page, the visitor provides their email address and name granting you permission to communicate to them in this manner, and provides you with a system to capture unlimited leads without any strain on your staff at all. The automated system called an autoresponder is communicating for you. And today with the CAN-SPAM Act, getting permission to send emails is critical to the success of your business.

A landing page/squeeze page – it goes by a few names, is the most important page your company will ever have, and only 7% of the Internet population has it. Those are the companies that are making millions, and doing very little work for it. This is how you capture your visitor so that you can build a relationship with your prospect so they are an educated buyer that knows you, likes you, trusts you and buys from you.

Take a look at the template samples below and you will understand what the page should look like. 

Step 2 - Master LP Sample Designs

Master LP Video Script
Step 3- Landing Page Copy

The copy for a landing page is an art form – and most people treat it like a few good lines of copy and they are good to go. The reason many think this – is they aren’t creating a landing page as part of a brand. They are doing quickie webinar landing pages, or fast download pages – usually to a list that already knows them. 

The creation of this landing page is meant for a cold audience – that will need multiple touch points to create a relationship with you in seconds, and want to give you their name and email address. 

Below are the instructions for the text step by step in each position on the landing page. 

This sample is a fully written text – that has taken into account all the parts in the breakdowns highlighted below – with a link to the actual landing page so you can see what it looks like. 

TEXT SAMPLE IN FULL

If you want the really fast route – these are the sections and this is a sample 
of what a client sent that was perfect.

Fill in these sections with your stuff –

3 PAIN POINTS

#1 Are you sick and tired of the never-ending diet and food sacrifices that give only short-term results?

#2 Have you ever felt your day spinning out of control, doing more but making no real progress?

#3 Are you stuck in a vicious repeat cycle with never enough time to focus on your own personal self-care and well-being?

#4 Do your dreams feel like they’ll always be out of reach?

 

BENEFITS OF GUIDE

1. See how to fast track your reality into a bigger more pleasurable future

2. Discover what BS you are buying into that holds you back from getting what you want

3. Steps to create true well-being and balance, in every area of your life, so you can live up to your potential

4. Learn to finally go beyond diet and exercise to achieve your optimal health and fitness

5. How to make your life work for you to create the momentum and transformation simply fun and effortless

BRIDGE(s)

I get it. After continuously driving myself, to push my limits to progress my corporate career and be perfect, my world cracked from the strain. Struggling with weight, health, energy, career, finances, and family life before finding the answers on how to reclaim my power, embrace my talents to create a more harmonious and successful outcome.

ABOUT ME (BIO + CLOSE + SIGNATURE)

BIO

I’m Sharon Kolenda, a certified holistic health coach having graduated from the Institute of Integrative Nutrition, a transformation strategist, energy healer and visionary. It is my passion to find creative solutions to heal nutrition + health + lifestyle barriers so that people can be a better version of themselves.

CLOSE

Let’s work together, so I can help you create a happy, healthy life in a way that is flexible, fun and free of denial and discipline.

SIGNATURE

Sharon Kolenda, CHHC, MS health coaching for a “purpose-filled, balanced, healthy lifestyle for women who deserve a break”.

Sample Landing Page with Text
Here is what her page looks like – http://getyourbalanceback.com/

To make it really easy I created a form that prompts you for the fields. Go here to fill out and get it to me.

Fill This Form

3 pain points

You will see below the picture there are 3-5 lines of what I call pain points. Pain points are you identifying the biggest issues your prospect is facing. You put them here so that your prospect can see you understand what they are going through. It also reminds them and brings it back to them so that they get agitated and need to find a solution.

You want them to realize they have an issue that needs to be fixed, and that if they get the guide – this is a start to getting a solution.

Examples include;

Do you know your products & services can benefit the world yet your sales are slow and inconsistent?

Are you frustrated because you’re doing all the right things yet you’re still not making enough money?

Do you feel stressed and worried and can’t seem to get out of debt?


Are you overwhelmed with emails and offers that bombard your inbox and tell you nothing?

Have you become so confused that you’re not sure whether you are doing internet or social media correctly?

Have you given up and abandoned online marketing because it seems to be nothing but a waste of time?


Are you feeling stuck, hopeless or stagnant personally or professionally?

Does life ever feel like you are trapped on an endless merry-go-round – never really getting anywhere?

Have you felt victimized by circumstances or situations and can’t see a way out?


So now write the 3 pains that your prospect experiences and send them to me.

Picture or Video

On the left hand side you will see a slot for a picture or a video.

Sometimes this is done in phases.

You get me any picture you can.

Then you get me a professional photograph (I would recommend getting these done if you are going to be a speaker because they should go on your website. Look at www.DrewHunthausen.com to see an example of speaker shots.

The video is the best option – however don’t start with this. It will delay the more important stuff. So get me everything, finish the landing page, then you can work on the video. That way we aren’t waiting to get it live.

Note about the video: You are NOT selling on the video, you are doing one thing, introducing yourself, telling them why they should get on your list, and then telling them to enter their name and email and you’ll see them on the other side.

It is minutes – See mine for an example: http://www.fastactionresults.com/

Guide in PDF
This is about a download or something to give to people who sign up on your landing page. It is used to coax them to signup as it must me totally relevant. You can be working on the guide and landing page simultaneously, just make sure you get me the guide in PDF. You need the guide to create the benefits on the landing page.

IF you’re not done the guide – here are those instructions

Guide Button

Bridge

This is a few simple lines that takes the conversation from identification of the pain points – to inserting yourself into the situation. This is you saying you understand about their pain because – ie. you went through it, had a friend go through it, saw it happen to others – whatever made you notice this and want to help others with it.

Samples

http://yourjoyjourney.com/

I know how you feel because I spent many, many years in suffering and turmoil. I know what it’s like to be stuck in my finances, health, relationships, self worth, personal power and spirituality. Yet there was a profound gift in my pain. I discovered a formula for getting unstuck and creating great Joy and Happiness.

About You

This section consists of 3 parts. The About You, then the closing call to action then your signature. Bio + Close + Signature.

The About You is NOT a bio. This is a few sentences that highlight your top skills that can instantly impress them, and give them the confidence you would be a good person to know. It’s the highlights of your life.

Then you move into the Call to Action – what you want them to do – leave their name and email …

Then your signature. This is your name, and Unique Selling Proposition – which I would have given you on your Online Clarity Cleanse call.

Samples;

(bio) I’m Andrena Taylor, a Registered Holistic Nutritionist and a graduate from the Canadian School of Natural Nutrition. I have always been interested in wholesome nutritious food. I am following my passion about Food + Health, and am excited to share this with you. My goal as a Holistic Nutritionist is to help and empower you to live an energized life and to attain optimum health.

(close) Living an energized life includes finding the right balance between nutrition and an active lifestyle. Let’s work together to find what is ideal for you and help you to understand how to nourish your body.

(signature) Andrena Taylor RHN Holistic Nutritionist “Personalized Holistic Nutrition for a Brand New You”

Guide Benefits

These are placed in section 10 of your landing page. img-02

They are the 5 benefits of READING the guide. They are meant as further enticement to opting in, to build curiosity and make them want the answer.

These ARE NOT benefits of working with you. We aren’t selling you here – we are selling the content. Selling you and working with you will put them off, and they won’t opt-in.

These are BENEFITS – not features. Benefits take about 3 tries to get. Usually you start with a feature, then you need to get practice to speak in benefits. The benefit is what does a person REALLY want.

Then you slightly skew it by not saying what the BENEFIT is – but by building the curiosity to why they need to read the guide to get that answer.

You don’t give answers here – you give benefits to reading the guide.

For example – when you say something – ie. I help you get out of pain – you say – so what. then you say – so you can live a more active life – (getting closer) but so what. so you say – So you can finally play with your kids when they ask.

Then to phrase it as a benefit – You’ll Discover From Reading this Guide…

  • How to get out of pain so you can live a more active life and finally play with your kids when they ask

See how it weaved together to hit the meat of the issue. You could even just put the last one in if you wanted – when they are striking enough. You will also see we didn’t say how you do that – the answer is in the guide.

Here are some samples of benefits

  • The ONE THING you can do everyday to ACCESS MONEY & OPPORTUNITIES
  • Why positive affirmation alone does not produce instant results
  • Discover how your body processes food and identify what type of foods energize your body
  • The 3 ways to attract everything you want
  • Understand what stops your progress in certain areas and more importantly, why?

These can be the hardest things to write, however, it will help you so much to learn this skill because you need it for subject lines in your emails, and any teaser copy for speaking, webinars, teleseminars, etc.

Final Steps to Crafting Your Benefits

So write out 5 of these and send them to me.

If you are close, I recraft and post them.
If you are miles off, I’ll send back to you for another try.

I want you to learn this skill because it’s the key to selling online.

Affiliate Logos

Now it’s time to get all the logos (.jpg .gif) any graphical representation of things you have been connected to (ie. associations, affiliations), any media you have been in – ever – ie. newspaper, magazine, TV network, – anything you belong to, anything you think might impress.

Then you send ALL the logos in one email. Do not list them in text form – I don’t go around finding the logos.

I need you to send them to me and we will place on your website.

See the bottom of this page as an example – http://curepainnaturally.com

STEP 4: Get an Autoresponder for your landing page

Get the autoresponder code into the page

First – Get the AutoResponder
– If you already have an autoresponder service – stay with them –
– if you don’t have an Autoresponder
Get – Aweber

make sure this link is there though – http://www.aweber.com/?302803
 
If you don’t have your autoresponder system yet Purchase Aweber – Recommended if you don’t want to get into affiliate marketing – have other people sell for you 
 
If you plan on having affiliate partners – people who love your product and want to recommend it – and they make a % of sales – this is recommended if you want to grow beyond your wildest dreams – you need this autoresponder.
 
 
** Note – for this option, they will offer you a free trial. Don’t take that – or you will be stuck in a $120 a month autoresponder that you don’t need. Just get the lowest option at $39 a month and grow into the more expensive one when you are ready. 

If you don’t have a Site Host for your Domains 

Get a cheap option with great service herewww.InternetMarketingISP.com
(you’ll need this to house your websites)

Second – Create a List it will use

Here is a video showing how to create the list in Aweber

Third – Get Code and Integrate into the Landing Page
Here is a video showing how to copy the code from Aweber into your website and Link to a Thank You Download Page.

STEP 5: Review Live LP Client Samples

These people have all passed the rigorous reviews by me. – Join them by watching reviews and making yours right.

Making a Difference

http://www.TheCureinMusic.com

http://www.TurnDisabilitytoAbility.com

http://www.DrewsInspirations.com

http://www.BestMortgageGuaranteed.com

http://www.MovingBeyondGrief.com

Discovery Call Survey

When you are going to do a discovery call as a first connection to you, the best way to get the information you need is to have them fill out a form.

This is a few questions so you can tap into what they need, so you can leverage this information to present your program to them. When you know their pain, you can focus on how to resolve it.

Here is an example of a questionnaire:

https://www.surveymonkey.com/r/Initial_Discovery_Session

The 2 resources I recommend are;
1. www.JotForm.com – this is what I use – cost is free to begin then $9.99 per month
2. www.SurveyMonkey.com – a survey based program – free

Send the link to me to review.

List Authority Guide

Here is the guide

List-Authority-Guide.pdf

lagraphic

List Authority Checklist
List Authority Mindmap

mindmap

Right click on image and select Save Image As

List Authority Cheat Sheet
Here is the cheat sheet

 

List-Authority-Cheat-Sheet.pdf

resourcecheatsheet-comb2

Q&A NotesClick Here

More Q&A

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